May 2008

May Luncheon #1

Tuesday, May 20, 2008

In a career spanning 35 years, Bruce Jensen has distinguished himself as a consummate communications professional and one who has definitely raised the bar in the Utah’s advertising industry. He has extensive experience in brand development and implementation, creativity, marketing and advertising strategy, media strategy, broadcast and print production, public relations, research, new business development, writing and management.

Bruce has won hundreds of international, national and regional awards for advertising creativity, including ADDYs, OBIEs and CLIOs. His work has been recognized in the leading journals of the advertising trade including Advertising Age, Communication Arts, Archive and ADWEEK. He has been interviewed for numerous television, radio, newspaper and magazine stories and features, as well as national and local advertising and communications publications. In 1990, he received the Quintus C. Wilson Alumni Achievement Award from the University of Utah.

In the 1970s, Bruce received his bachelors and masters degrees from the University of Utah. One of Bruce’s first jobs was a writer and photographer for Utah Holiday magazine. He then became the public relations director for the Mental Retardation Association of Utah. After a stint as a technical writer for Utah Power & Light, Bruce became the advertising director for the Division of Continuing Education at the University of Utah.

From 1980 to 2000, Bruce was the creative force behind one of the most successful advertising agencies in the western region (Fotheringham & Associates, which then became FJC&N, and now is known as Richter7). In 2000, Bruce joined with partners Bob Fotheringham and Hal Christensen in founding Brand Force, Inc., developing branding strategies for several noteworthy clients. Bruce also taught advertising, creativity, and branding classes at the University of Utah, where he still serves as an adjunct professor. He was the Parry D. Sorenson Distinguished Lecturer in 2000/2001.

In 2004, Bruce was hired as Vice President of Communications at Intermountain Healthcare. In that current capacity, he has developed and integrated an entire new brand strategy for the nationally recognized healthcare organization. His impact on the growth and strategic direction of Intermountain Healthcare has been monumental.

Bruce has also found the time to add to our community through his service to various organizations, including the Guadalupe Schools, Pioneer Memorial Theater, and as president of the Young Alumni Association of the University of Utah. He has been very generous with his time and a mentor and advocate for many people working in the ad industry in Utah. And, ironically, Bruce Jensen began his career in advertising, thanks to a UAF “Outstanding Advertising Student” scholarship back in 1973.

The Silver Medal is the highest honor the advertising profession can award to a member and it recognizes a lifetime of achievement in his or her field. The award is presented to men and women who have made outstanding contributions to advertising and who have been active in furthering the industry’s standards, creative excellence and responsibility in all areas of social concern. Recipients are outstanding members of their profession and their community.

Reservations are required. Deadline is noon on Wednesday, May 14, 2008. RSVP with your UAF call person, call the UAF office, 355-9001, or e-mail deeann@utahadfed.com. 

Plan now to attend the Monthly Mingle on Thursday, May 1, 2008. Monthly Mingle is a casual after-work get-together that offers attendees a chance to meet colleagues who are making a living in advertising. There’s no pressure, no agenda, no reservations required, no cost for admission. Everyone buys their own food and beverages.

Show up, bring along other creatives and spread the word.

UAF Welcomes These New Members